Best Buy Canada has debuted its first slimmed-down store format – with many more to follow.
Best Buy Canada and telecommunications company Bell Canada have launched a partnership to open 167 stores under the Best Buy Express banner across Canada, with the first location now open in Guildford Town Centre, Surrey, British Columbia. (Under the partnership, stores operated as The Source, a unit of Bell, will be rebranded as Best Buy Express.
All stores are slated to open by the end of 2024, following the completion of renovations. Many are located in communities that have previously not had a Best Buy.
The Express stores feature a curated assortment of tech products. More than 100,000 products will also be available to customers even if they’re not found in store via the retailer's fulfillment network.
Other highlights of the Best Buy Express format include;
•Quick and easy pick-up: Customers will be able to shop Best Buy’s full assortment online, from small appliances to headphones, with the convenience of picking up and returning products at these locations.
•Exclusive telecom services: Customers will be able to shop Bell, Virgin Plus and Lucky Mobile telecommunications services, all backed by knowledgeable sales and support staff.
•Geek Squad services: Best Buy Express stores will offer Geek Squad services including Geek Squad Protection and services for all consumer electronics products.
A wholly owned subsidiary of Best Buy Co. Inc., Best Buy Canada Ltd. operates the Best Buy, Best Buy Mobile and Geek Squad brands. The company has more than 160 Best Buy and Best Buy Mobile stores across Canada and an expanded assortment of products offered through the BestBuy.ca e-commerce site.
“Opening 167 stores in five months may be a North American first. It’s certainly bold in retail today," said Ron Wilson, president, Best Buy Canada. "We’re excited to see these new stores come to life as we double our store count, expanding our presence across Canada. We’re proud to be able to offer our ultimate shopping convenience to new and existing customers.”