Study: Store managers’ roles evolve in the unified commerce era
To effectively service shoppers at store-level, managers need to evolve beyond their sales roles and become “problem solvers.”
This means store managers must learn to master the combination of order fulfillment, inventory visibility and staffing to keep up with customer demands, according to the “Voice of Store Manager Survey,” a study from JDA Software Group. The second annual study is based on responses from 252 US-based retail store managers compiled in August.