Subway refreshes digital experience, menu items

Dan Berthiaume
Senior Editor, Technology
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Subway sandwiches

A renovation is going on at Subway – and it spans the fast-food chain’s digital ordering functionality and product assortment.

As part of the corporate overhaul, which Subway is calling “Eat Fresh Refresh,” the retailer is making the digital ordering experience simpler and more intuitive across its mobile app, e-commerce site, and third-party delivery partners. These enhancements are designed provide a consistent experience across all Subway restaurants and digital touchpoints. 

The updated Subway app features a new dashboard, improved ordering flow, and visibility into out-of-stock items, with further updates planned for the fall. In addition, Subway is rolling out its delivery offering nationwide in select areas, and allows customers to place delivery orders through its app.

“Eat Fresh Refresh” also includes more than 20 menu updates, with 11 new and improved ingredients, six all-new or returning sandwiches, four revamped signature sandwiches, and two new fresh-baked breads - Artisan Italian and Hearty Multigrain. Subway worked with a panel of bakers over two years to develop the new bread recipes and baking method.

New ingredients include new deli-thin sliced ham and turkey, hickory-smoked bacon, smashed avocado, artisan BelGioioso fresh mozzarella, and parmesan vinaigrette. In addition to the new ingredients, Subway is debuting chef-recommended sandwiches, such as the Turkey Cali Fresh, Steak Cali Fresh, and All-American Club.

More than 10,000 Subway restaurants across the country will close at 6 p.m. local time on Monday, July 12 to prepare for the Eat Fresh Refresh launch with a “Refresh Break.” When stores open on July 13, Subway will give away up to 1 million free subs from 10 a.m. – noon local time. Customers can also visit any participating store and get a free six-inch new Turkey Cali Fresh sub upon request.

"Subway has been serving freshly made, customizable and better-for-you sandwiches for more than 50 years, and we wanted to give our guests more new and improved flavors," said Trevor Haynes, president, North America at Subway.  "Our new culinary team is delivering monumental updates to the entire core menu. The Eat Fresh Refresh makes Subway better than ever with freshly made, craveable and delicious sandwiches to excite new and returning customers."  

Subway operates nearly 40,000 franchised stores more than 100 countries.