Study: Mobile web traffic surges to new high in Q1
Mobile web traffic rose sharply in the past year, according to new data.
After peaking at nearly 60% in mid-2022, mobile web traffic took a downturn throughout 2023 and slipped to 53%, a level last seen before the COVID-19 pandemic.
However, data from Statista presented by investment analytics site Stocklytics.com indicates that after accounting for 59.34% of all web traffic in the first quarter of 2024, mobile device share skyrocketed roughly 6% to an all-time high of 62.7% in the first quarter of 2025, marking a 10% jump in one year.
After hitting a low of 53.4% in early 2023, down 6% from the previous year, mobile web traffic began a steady climb over the past seven quarters as tracked by Statista. By the end of 2023, it had inched up to 54.6%, but the major surge came in 2024, bringing one of the biggest growths in the market’s history.
By mid-year, mobile’s share in web traffic had crossed the 60% threshold for the first time in history. Statista cites the rise of 5G networks and AI-powered search as making mobile browsing much smoother in the past year.
Shopping and payments on mobile have also become easier. while short video content from social media networks such as YouTube, TikTok and Instagram also helps drive mobile device usage.
According to Statista, this increase in just a year marks the second-largest annual share increase the mobile web market has ever seen. Statista analysis shows only 2016 saw a slightly higher rise in mobile web traffic, with a 10.5% increase during that year, while 2022 and 2019 followed with 5% increases each.
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Asia leads mobile web traffic
Although the global mobile web traffic share has hit a record 62.7%, Statista reports there are still significant regional differences, with Asia leading the charge.
Statista StatCounter data indicates that mobile devices accounted for 71.3% of total web traffic in Asia in the first quarter of 2025. This figure also stands 20% above the mobile web traffic shares in North America and Europe, where usage remains closer to the 50% mark.
