In-store Super Saturday traffic up 19.4% year-over-year; down from 2019

Store traffic on one of the busiest days of the holiday shopping season improved compared to last year but still has a way to go to get back to the pre-pandemic year of 2019.

Shopper traffic Super Saturday (Dec. 18 this year) increased by 19.4%, according to Sensormatic Solutions. Traffic was down 26.3% compared to the pre-pandemic year of 2020, Super Saturday shopper traffic increased by 19.4%.

“There were only three Saturdays in December leading up to Christmas Day this year,” said Peter McCall, senior manager of retail consulting, Sensormatic Solutions, the global retail solutions portfolio of Johnson Controls. “As we expected, Super Saturday remains a big part of consumers’ holiday shopping plans to grab last-minute items with supply chain issues delaying the arrival of online orders in time for holiday celebrations.”

For the last five years, Super Saturday has been the second busiest shopping day in the U.S., falling only behind Black Friday. In September, Sensormatic Solutions released its predictions for the 10 busiest holiday shopping days and Super Saturday ranked second to Black Friday. This year on Black Friday (Nov. 26), traffic declined 28.3% compared to 2019, but increased 47.5% compared to 2020.

[Read More: Black Friday store traffic up year-over-year; down from pre-pandemic levels]