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Under Armour using phone charging stations to engage, connect with, customers
Under Armour is using technology to enhance in-store consumer engagement.
The athletic goods marketer is adding charging stations, from ChargeItSpot, to all its “brand house” format stores nationwide, as well as two factory outlets.
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Tommy Hilfiger embraces in-store virtual reality
Retailers who still think virtual reality is just for hard-core gamers should think again.
In another example of how physical retailers are employing state-of-the-art technology to remain engaging — and relevant — in a digital age, specialty apparel powerhouse Tommy Hilfiger on Tuesday became the first major retailer to employ virtual reality in its stores. The technology offers shoppers who otherwise might never attend a runway show a chance to view close-up and personal the fall runway show of the Hilfiger Collection.

