Steve Madden unifies data across channels
Steve Madden has selected a new partner to unify its advertising, web traffic and social engagement data.
The New York-based footwear and accessories brand has selected data movement tracker Fivetran to centralize data from its global digital footprint. The move enables Steve Madden to “streamline reporting, improve campaign performance, and gain faster insights” across all channels.
Steve Madden will rely on Fivetran to integrate data from a wide range of platforms including Facebook Ads, Google Analytics 4, Facebook Pages, Google Search Console, TikTok Ads, and more. The retailer also leverages Fivetran’s Connector SDK to bring in custom data from additional platforms like Adform, ensuring all key performance data flows into its analytics environment automatically.
“With Fivetran, we’re building the foundation to act on insights faster than ever before,” said Josh Krepon, president of U.S. direct to consumer & global digital at Steve Madden. “This agility allows us to anticipate market shifts, respond to trends in real time, and continually elevate how we engage our customers.”
By unifying these sources, Steve Madden says its marketing and analytics teams can view paid and organic performance side-by-side across all major channels, align campaign spend with engagement and conversion data, and eliminate the need for manual data pulls from multiple platforms. This will allow its teams to move faster and respond more effectively to trends.
“Steve Madden exemplifies how iconic brands are pairing creativity with data-driven precision to compete in today’s digital marketplace,” said George Fraser, CEO of Fivetran. “By unifying data from global marketing platforms like Facebook Ads and Google Analytics with niche, channel-specific platforms, they’ve built a single source of truth that empowers teams to act quickly, measure impact with confidence, and continually refine the customer experience.”
[READ MORE: Steve Madden to acquire Kurt Geiger for $360 million]
Based on Long Island, N.Y., Steve Madden’s brands include Dolce Vita, Betsey Johnson, Blondo, BB Dakota, Greats, and the recently-acquired Kurt Geiger.
