The same Midwestern state has the most small-and-medium-sized businesses (SMBs) selling in Amazon’s stores per capita and the fastest-growing SMBs selling in its stores.
As Amazon’s online sales have been booming during the COVID-19 pandemic, the states of Iowa, Delaware, California, Wyoming, and New Jersey have the most SMBs per capita reaching customers in Amazon’s stores. Meanwhile, SMBs in Iowa, Washington, Alabama, Virginia, and Louisiana are growing their businesses the fastest on average in Amazon’s stores. Amazon also revealed that overall, 47 states are each home to more than 1,000 SMB sellers and 26 states each have more than 5,000 SMB sellers.
The top 10 states with the most Amazon digital entrepreneurs per capita:
1. Iowa – with nearly 10,000 SMB sellers
2. Delaware – with over 3,000 SMB sellers
3. California – with over 100,000 SMB sellers
4. Wyoming – with over 1,000 SMB sellers
5. New Jersey – with over 20,000 SMB sellers
6. Vermont – with over 1,000 SMB sellers
7. New York – with nearly 50,000 SMB sellers
8. Utah – with over 7,000 SMB sellers
9. New Hampshire – with over 3,000 SMB sellers
10. Florida – with over 50,000 SMB sellers
The top 10 states with the fastest year-over-year growth by Amazon digital entrepreneurs:
1. Iowa – 57% growth
2. Washington – 56% growth
3. Alabama – 53% growth
4. Virginia – 50% growth
5. Louisiana – 49% growth
6. Georgia – 45% growth
7. West Virginia – 45% growth
8. South Dakota – 45% growth
9. Rhode Island – 40% growth
10. Alaska – 38% growth
“Iowa is home to thousands of small and medium-sized businesses selling in Amazon’s stores, and we’re working hard to support their growth despite the global pandemic,” said Keri Cusick, head of small business empowerment at Amazon. “Both top 10 lists we revealed today demonstrate innovation in every corner of the country, with states like Iowa, Delaware, Wyoming, and Alabama coming out on top.”
Small and medium-sized businesses selling in Amazon’s stores come from every state in the U.S., and more than 130 countries around the world. In 2019, Amazon reported more than 15,000 American SMBs exceeded $1 million in sales in its stores worldwide, and nearly 25,000 surpassed $500,000 in sales. Products from SMBs make up more than half of all items sold in Amazon’s stores worldwide.
Amazon says it spent $15 billion during 2019 on logistics, tools, services, programs, and people to help SMBs around the globe succeed in its online stores.