Staples partners to open full-service in-store eyewear shops
Staples is expanding its portfolio of services.
Staples is partnering with Now Optics, parent company of Stanton Optical, to launch Stanton Optical locations inside select Staples stores. The first locations are expected to open in fall 2025 in Pennsylvania, and will serve as pilot sites for the partnership.
The Stanton Optical locations inside Staples will offer a full-service eye care experience, including same-day eye exams provided by independent eye doctors, prescription eyewear and optical labs capable of producing single-vision glasses in as little as 30 minutes. The shops will feature a curated selection of best-selling frames, popular contact lens brands, and the flexibility to expand products and services based on demand and available space.
Over time, select locations may also broaden clinical services to include dry eye treatment and diagnostic technologies such as Optical Coherence Tomography imaging, depending on store layout. The in-store experience will also create opportunities for bundled promotions and cross-category shopping.
The initiative adds to Staples’ portfolio of services, which includes wireless and technology solutions, printing, shipping and more. The partnership reinforces the company’s position as a destination for both essential products and convenient services, Staples said.
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“At Staples, we’re redefining what it means to be a destination for our customers,” said Marshall Warkentin, president, Staples U.S. Retail. “Partnering with Stanton Optical adds to our portfolio of services by bringing trusted eye care into our stores, making Staples an even more valuable resource in the communities we serve. Stanton Optical’s offering is fast, high quality and affordable, attributes that are aligned with the Staples brand and what our customers are asking for.”
Founded in 2006, Now Optics is the largest founder-owned and operated optical retailer in the U.S. Through its flagship retail brand, Stanton Optical, the company has more than 300 locations across 32 states.
“For almost 20 years, Stanton Optical has been working to modernize the eye care experience by eliminating wait times, making eye care more affordable and delivering glasses as fast as possible,” said Daniel Stanton, founder and CEO of Now Optics. “Our partnership with Staples brings that vision to life in an exciting new format – making it even easier for patients and customers to access the care and eyewear they need in the places they already shop.”
