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Southwest c-store retailer plans touchless checkout – minus barcodes

Delek U.S. Holdings is bringing computer vision-based self-checkout technology to select convenience stores this summer.

The downstream energy company, which operates over 250 convenience stores in central and west Texas and New Mexico, is rolling out artificial intelligence (AI)-based self-checkout technology from Mashgin at more than 70 Delek DK store locations across Texas by late summer 2021.

As a result, Delek customers will be able to walk in the store, select the items they want, place them on the Mashgin kiosk tray, and have all items instantly recognized and simultaneously totaled in less than half a second. The solution eliminates the need to search for and scan barcodes. 

Customers can use mobile pay, credit or debit card to complete their transaction with Mashgin, without touching anything but their purchase and form of payment, and be on their way in as little as 10 seconds. 

Computer vision-based self-checkout solutions that eliminate the need for scanning product barcodes are becoming increasingly popular in the convenience vertical. In addition to the pioneering “Just Walk Out” cashierless store format Amazon is licensing to other chains, convenience retailers including Circle K, Chartwells at the University of Houston, QuickEats Close Convenience, and Valet Market are all piloting or developing pilots of self-checkout systems based on computer vision.
“The Mashgin touchless experience in Delek’s DK stores truly supports our mantra of ‘Making Your Day A Little Easier,’ said Tony Miller, executive VP, Delek U.S. “This mantra is prominent on the front signage of all of our new and reimagined stores as a commitment to our brand promise. Mashgin’s autonomous self-checkout is 300% faster, frictionless, and social distance-friendly. Mashgin is the first initiative of a comprehensive innovation strategy Delek is employing to create a unique shopping experience for its customers.”

“We are extremely excited to help Delek innovate the convenience store experience for their customers,” said Jack Hogan, Mashgin VP of strategic partnerships. 

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