First Look: Kim Kardashian's Skims opens its largest store to date
Skims has opened its largest store yet, fittingly at North America’s biggest retail and entertainment complex.
The $4 billion-plus shapewear brand co-founded by reality TV superstar and entrepreneur Kim Kardashian has opened its 8,000-sq.-ft. space at Mall of America in Bloomington, Minn. The opening marks the brand’s location to date and first brick-and-mortar location in Minnesota.
The new location at Mall of America showcases the full range of Skims collections including intimates, loungewear, shapewear and swimwear. With a focus on "comfort and innovation," Skims offers a wide range of sizes (XXS to 5X) and over 15 shades to compliment all body types and skin tones.
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Image courtesy of Mall of America. -
Image courtesy of Mall of America. -
Image courtesy of Mall of America. -
Image courtesy of Mall of America.
Skims opened its first store in June 2024, in the Georgetown section of Washington, D.C. Additional locations include New York City; Aventura, Fla.; Atlanta; Houston; and Austin, Texas. In March, Skims opened in Paramus, N.J., at Garden State Plaza, followed by a 4,546-sq.-ft. Los Angeles flagship on W. Sunset Blvd. in West Hollywood, in April. The brand is also sold at select department stores.
n a report last year from WWD, Skims co-founder and CEO Jens Grede said 11 new leases had been signed, including for stores in San Diego and Palo Alto, Calif. and Charlotte, N.C., as well as the Los Angeles site.
“Mall of America is home to some of the most exciting and culturally relevant retail brands in the world,” said Carrie Charleston, VP, head of leasing at Mall of America. “We’re thrilled to welcome Skims to Mall of America, and we’re proud to be home to the brand’s largest store. This store isn’t just an incredible addition to our retail mix, it’s a must-visit destination for Skims fans across the Midwest and around the globe.”
[READ MORE: Nike partners with Kim Kardashian's Skims to launch women’s activewear brand]
At 5.6 million sq. ft., Mall of America is the largest shopping and entertainment complex in North America with up to 520 world-class retail stores and restaurants, as well as multiple entertainment venues.
