Skechers opens newest Milan outpost
Skechers is once again expanding its retail presence in Europe.
The footwear brand has opened its newest store along Corco Buenos Aires, one of Milan, Italy’s most well-known shopping boulevards. The 964 sq.-ft. store is illuminated by LED lighting constructed with renewable EU-manufactured biopolymer materials, and showcases the Skechers’ popular lifestyle footwear collections in a “modern space.”
The Milan store features a dedicated Skechers Performance area, as well as apparel and accessory sections and products for every age and activity including fashion, sport, casual, work and children’s styles. It also showcases the brand’s popular Hands Free Spin-Ins.
The Corco Buenos Aires store joins Skechers’ more than 40 stores in Italy, along with three other locations in Milan. The brand recently said that it plans to open between 180 and 200 new company-owned stores in 2025.
“As The Comfort Technology Company, Skechers has been a strategic retail player — establishing brick-and-mortar locations across a network of cities where we can interact with consumers around the world and convert millions into enthusiasts,” said Michael Greenberg, president of Skechers. “Italy has played a key role in our growth across Europe. We look forward to further building our business in this important market with this high-profile destination, one whose fashion trends, signature collections and innovative hands-free designs can connect with the tourists and locals who appreciate Milan’s reputation for style.”
[READ MORE: Skechers adds to Czech portfolio with Prague flagship]
Based in Manhattan Beach, Calif., Skechers operates approximately 5,300 Skechers retail stores worldwide. In its most recent quarter, Skechers opened 77 company-owned stores, including 20 big-box locations in the United States, 15 stores in China and five each in Canada, Colombia and Mexico.
“Milan has long been known as one of Italy’s top destinations for tourism, fashion and culture — and our new store places us among the world’s most prominent brands in this vibrant city — right in the heart of Corso Buenos Aires, one of Europe’s longest shopping streets,” said Sergio Esposito, country manager of Skechers Italia. “Our close proximity to Milan Centrale and Lima metro stations will make our retail location a heavily-trafficked conduit for the tens of thousands who come to shop daily.”
