Shopify connects shoppable inventory to ChatGPT recommendations
Shopify is teaming up with OpenAI to let ChatGPT users shop directly from product discovery queries.
The e-commerce platform supports product discovery on ChatGPT, the generative AI model from research and deployment company Open AI. The ChatGPT model interacts with users in a conversational style that mimics human interaction and uses machine learning to continually refine and improve its responses.
Shopify provides real-time data like pricing, inventory, images, and variants for responses to consumer product inquiries on ChatGPT. When a consumer asks ChatGPT for recommendations, they can now obtain access to inventory from Shopify retailers for immediate purchase.
"Shopping is changing fast,” said Vanessa Lee, VP of product at Shopify. “People are discovering products in AI conversations, not just through search or ads. This will let our merchants show up naturally in those moments and give shoppers a way to buy without breaking their flow. It's a really exciting shift for commerce."
“AI will fundamentally reshape how our customers shop,” said Vanessa Lee, VP of product at Shopify. "As we expand, retailers will unlock new ways to sell automatically, with their brand and shopper relationships still front and center. We're focused on building tools that help merchants grow, no matter their size or experience."
For participating retailers, their store name is displayed clearly so shoppers know who they're buying from and orders flow into the Shopify admin with proper attribution and transparent fees. They remain retailer of record, own the shopper relationship, and control whether shoppers go through the Shopify instant checkout experience or their online store.
"AI will fundamentally reshape how our customers shop," said Colleen Waters, VP of e-commerce at Steve Madden, one of the retailers participating in the Shopify-ChatGPT partnership. "Being on Shopify means we can automatically be wherever our customers are shopping — including inside AI conversations. That lets us stay focused on our brand and customers while staying at the forefront of commerce."
Etsy partners with ChatGPT for shoppable items
Customers in the U.S. can also now discover, browse, and purchase items on Etsy directly through ChatGPT, which may show results from Etsy sellers in response to shopping-related queries from consumers.
[READ MORE: Etsy partners with ChatGPT for shoppable items]
From those results, users can click into the listing to learn more and complete their purchase from Etsy via credit card or other digital payment methods, without leaving ChatGPT.
