A mid-Atlantic grocery chain is leveraging artificial intelligence (AI) to measure the impact of promotions beyond individual items.
Shop ‘n Save is rolling out an AI-powered merchandising platform from Daisy Intelligence. The independently-owned and operated retailer will use Daisy Intelligence solutions and services to measure and optimize the effectiveness of its promotional planning, based on the total store impact of promotional activities.
The Daisy Intelligence “Halo Merchandising” approach analyzes immense quantities of transaction and operational data beyond human capacity to optimize promotional planning from the perspective of the total store impact, as opposed to the individual item impact.
Shop ‘n Save will be able to consider the sales, margin and transactions gained from additional items added to in the basket that have an affinity to items promoted. Ultimately, the goal of this approach is to save considerable time when it comes to making merchandising decisions.
"We are a nimble group of retailers focused on staying relevant in the modern digital world,” said Tom Charley, VP of Charley Family Shop N' Save. “We understand how important data is and we are committed to the analysis of, and creation of action steps based on meaningful data, and prior to bringing on Daisy, like all retailers, we made decisions on what items to promote based on single-item movement, and while we have done the best we can based on our tools, we understand that there are more advanced ways of going to market today. We have envisioned having a holistic approach to marketing for years, and want to understand how advertising an item impacts the overall customer shopping experience.”
Based in Pittsburgh, Shop ‘n Save operates more than 80 stores in Western Pennsylvania, Maryland, New York, Ohio, and West Virginia.