A Target-owned online delivery platform is rewarding shoppers who stayed busy little elves during the 2020 holiday season.
Shipt, which added 150,000 temporary seasonal shoppers to meet increased holiday demand, is investing $3.6 million in bonuses to recognize its busiest holiday-season shoppers, the majority of whom completed upwards of 100 orders during the busiest holiday season in the platform’s history.
Shipt shoppers choose their own hours, as well as when, where and how much they shop. To recognize the shoppers who delivered the vast majority of orders during the 2020 holiday season, Shipt is awarding a one-time recognition bonus. Shoppers who delivered 50-plus, 100-plus, 300-plus, 500-plus and 1,000-plus orders during November and December will receive one-time bonus payouts of $50, $100, $150, $250 and $500 respectively, to be paid out Friday, Jan. 29.
Following its own strong holiday season, Shipt parent Target is giving $500 bonuses to all hourly employees in stores, distribution centers, headquarters and field-based offices. In addition, all store directors, executive team leaders and salaried distribution center leaders (12,000 in total) will receive a bonus ranging from $1,000 to $2,000.
"Despite challenges, Shipt shoppers rose to the occasion and proved to be a vital and reliable holiday resource in their communities," said Shipt CEO Kelly Caruso. "During the weeks between Thanksgiving and Christmas, we saw order volume increase 200% when compared to last year. That means time and time again, Shipt Shoppers went above-and-beyond and these thank-you bonuses recognize their loyalty, hard work and dedication to service."
Throughout the pandemic, Shipt says it has invested millions of dollars in coronavirus support for its shoppers. In 2021, Shipt will continue to provide every shopper with face masks, gloves and hand sanitizer; offer contactless delivery options; and extend financial assistance to shoppers. Shipt says it continues to closely monitor the situation and will prioritize the health and safety of shoppers and customers.
Shipt provides personal shopping and delivery and is available to 80% of households in more than 5,000 U.S. cities. Founded and headquartered in Birmingham, Ala., Shipt operates as an independently-operated, wholly-owned subsidiary of Target and also maintains an office in San Francisco.