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Shipley names new CFO

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Brad Reynolds Shipley's Do-Nuts
Brad Reynolds has been named Shipley Do-Nuts' newest CFO.

Donut chain Shipley Do-Nuts has named a new chief financial officer.

Brad Reynolds, a restaurant industry veteran who has served as CFO of Blaze Pizza and Smashburger, will fill the role. Reynolds will work with the company’s executive team to continue Shipley’s planned growth.

In addition to the C-suite appointment, Shipley also named Chris Smith as the chain’s VP of operations. Smith has held leadership roles at multiple franchise restaurant brands, including Eskimo Hut, Rave Restaurant Group and Smashburger.

“We have big goals for Shipley, and Brad’s and Chris’ experiences with successful franchise systems will be a strategic advantage for us as we focus on building even more new units, increasing shop sales and developing best-in-class operational systems for our franchisees,” said Shipley CEO Flynn Dekker. “This is a pivotal time in Shipley’s 87-year history as we continue to modernize the brand and expand our footprint across the U.S.”

By the end of 2023, Shipley says it will have opened over 20 new donut shops for the year, growing its footprint into 12 total states and leading to another record year of new shop openings. Recently opened locations include Colorado Springs, Colo., Spartanburg, S.C. and Giddings, Texas.

In Q3 2023, Shipley launched its first-ever marketing co-op, allowing the brand to market its nearly 350 shops with a unified brand voice to drive sales and awareness as the company grows. The company’s other key initiatives in Q3 included the launch of its new loyalty program, Do-Happy Rewards, which has already garnered more than 60,000 members.

Founded in 1936, Shipley Do-Nuts operates nearly 350 company-owned and franchised restaurants across 12 states.

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