Serta Simmons Bedding obtains full supply chain view with AI

Dan Berthiaume
Senior Editor, Technology
Serta Simmons Bedding is better understanding customer demand.

A leading manufacturer of mattresses and bedding products with a direct-to-consumer channel is digitally transforming its supply chain planning capabilities.

Serta Simmons Bedding is in the process of implementing the Blue Yonder SaaS-based Integrated Demand and Supply Planning solution, part of the vendor’s Luminate Planning platform, into its existing advanced planning system (APS).

The company hopes to improve manufacturing efficiency, better meet ongoing customer demand and changing customer demand patterns, and support advanced planning of raw materials and ongoing growth efforts.

Leveraging the solution’s artificial intelligence (AI) and machine learning (ML) prescriptive recommendations, Serta Simmons Bedding seeks to obtain a holistic and connected view of its supply chain planning process, supporting its forecast accuracy and inventory management efforts.

“At Serta Simmons Bedding, we are focused on helping people sleep better so that they can live healthier lives, and we are continuing to enhance our supply chain capabilities to ensure we deliver on that promise,” said Bhavani Subramanian, chief supply chain officer, Serta Simmons Bedding. “The implementation of Blue Yonder’s solution is the latest step in our effort to further build a high-performing and resilient supply chain so that we can continue providing excellent, on-time in full service to our retail partners and, ultimately, sleepers.”

“We developed the Blue Yonder solution to help companies optimize their planning capabilities and improve manufacturing efficiencies,” said Terry Turner, President - Manufacturing, Blue Yonder. “We are excited to team up with Serta Simmons Bedding to enhance their supply chain and support their efforts to deliver industry-leading sleep solutions to both retailers and consumers.”

Serta Simmons Bedding (SSB) is headquartered in Doraville, Ga., and owns mattress brands such as Serta, which has five other independent licensees; as well as Beautyrest, Tuft & Needle, and Simmons. The company sells its products via third-party retail partners and its own direct-to-consumer website.

L.L. Bean automates forecasting and replenishment

Iconic outdoor retailer L.L. Bean is leveraging Blue Yonder merchandise financial planning, forecasting and replenishment technology to more accurately predict sales, appropriately buy products from its vendors, and get the right merchandise to the right stores, based on localized customer demand.

L.L. Bean found the financial planning, forecasting and replenishment capabilities of the vendor’s solutions especially helpful when COVID-19 pandemic hit in spring 2020. Months of the retailer’s inventory, especially in categories like bikes, boats, and camping supplies, were sold in a few weeks due to sudden, unexpected shifts in consumer demand. 

The retailer leveraged Blue Yonder technology to generate new insights and information virtually overnight – a process that would have been impossible if attempted manually.

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