Moe's Casa Mexicana to make international debut in India
Moe’s Southwest Grill is bringing its flexible store format to an international audience.
GoTo Foods (formerly known as Focus Brands) has announced the international debut of Moe's Casa Mexicana, a reimagined concept born from Moe's Southwest Grill, alongside a major 45-unit master franchise agreement in India with Unify Foodworks.
Built using insights from more than 2,000 consumers across six countries, GoTo Foods says the concept blends Mexican flavors with locally-relevant menu adaptations and flexible real estate formats optimized for growth in emerging global markets. Moe’s Casa Mexicana offers full-scale, in-line, dine-in and kiosk formats. The smaller footprints and dedicated international supply chain support make the concept ideal for high-density urban areas and developing markets alike, says GoTo Foods.
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"Launching Moe's Casa Mexicana marks a defining moment for GoTo Foods as we expand another iconic brand onto the global stage," said Jim Holthouser, CEO of GoTo Foods. "Our platform company model has already powered successful international growth for brands like Cinnabon and Auntie Anne's, and now we're applying that same proven approach to Moe's Southwest Grill. With the right balance of global strategy and local market flexibility, we're delivering consistency, innovation and operational excellence across continents."
The first Moe’s Casa Mexicana location in India is slated to open this year, while the full 45 locations are expected to be open by 2033. GoTo Foods says it is actively targeting expansion in high-potential markets including the U.K., Australia, South Korea, Saudi Arabia and the UAE.
"Moe's Casa Mexicana represents the next evolution of the international strategy at GoTo Foods, where data-driven consumer insights meet operational precision," said Dave Mikita, president of international and retail channels at GoTo Foods. "By blending globally relevant flavors with locally adaptable formats, we're delivering a concept that's culturally relevant and built for long-term success in the high-growth Mexican fast casual market."
Atlanta-based GoTo Foods is the franchisor and operator of over 6,900 restaurants, cafes, ice cream shops and bakeries in all 50 states and over 65 countries and territories under the Auntie Anne's, Carvel, Cinnabon, Jamba, Moe's Southwest Grill, McAlister's Deli and Schlotzsky's brand names, as well as the Seattle's Best Coffee brand on certain military bases and in certain international markets.
