Sam’s Club expands retail media network to fuel pumps, in-club radio
Sam’s Club is adding new advertising options to its retail media network, the Member Access Platform (MAP).
The Walmart-owned membership warehouse club is expanding its in-club channel to include more live brand experiences (“omni experiences"), fuel screen ads and in-store audio sds creating a connected set of touchpoints that surround the member journey.
“This next phase of growth is about showing up consistently where members are with seamless activations designed to engage members from the parking lot to the pump to the aisles, and beyond the club itself,” the company stated.
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In-Club
In-club audio ads are delivered through Sam’s Club Radio, a curated, live broadcast across clubs nationwide. Weekday shows are hosted by DJ Chris Bobbitt, and the station blends top hits, retail updates, and engaging conversation to keep energy high and the in-club atmosphere dynamic.
The brand messaging is thoughtfully woven into the listening experience, whether reinforcing promotions, highlighting product benefits, or supporting live demos and events, helping influence decisions in real time, just seconds before items are added to cart, according to Sam’s Club.
Fuel Stations
Fuel stations are currently available at more than 500 Sam’s Club locations, and members typically spend several minutes at the pump, the company said. MAP-sold ads can now be delivered through fuel screens at the pump as part of the rotating on-screen messages.
High-resolution screens provide helpful updates, offers, and reminders.
Omni Experiences
Sam’s is expanding its MAP Omni Experiences program through more immersive, real-world activations outside club walls. This includes the continued evolution of Race to the Club with Andretti Global, which returns after a strong 2025 debut and will expand to more communities nationwide.
It also introduces new experiences like Win Summer with Sam’s Club, and Sam’s Football Club, which taps into the global passion for soccer to deliver immersive fan experiences that bring members closer to the game.
Sam’s Club said its MAP will continue to redefine engagement by integrating physical, digital and media touchpoints into one seamless connected experience, driving real results for advertisers while immersing existing and prospective members in experiences they'll value and remember.
