Saks offers limited edition merchandise for sports fans
The Saks luxury e-commerce platform is teaming up with a number of major brands for its new Game Day assortment.
Saks, which was split off from the Saks Fifth Avenue brick-and-mortar retail business by parent company Hudson’s Bay Company (HBC) and venture capital firm Insight Partners in March 2021, is launching Game Day capsules. Partnering with 28 apparel brands including Balmain, Christian Louboutin, Dolce & Gabbana, Givenchy, Just Don, Purple Brand, and Versace, Saks’ Game Day assortment features over 275 limited edition items with a focus on menswear.
Additionally, Saks launched a digital campaign to promote the Game Day Capsules, featuring Denver Broncos wide receiver Jerry Jeudy. The sports-centric products range in price from $57 to $2,395 and are available for purchase on saks.com and in select Saks Fifth Avenue stores. The collection is available online at the dedicated page saks.com/gameday.
Furthermore, the Saks Beverly Hills store will host various events and experiences leading up to Game Day, including designer public appearances with Purple Brand and Just Don, denim customization with Ksubi, and a football arcade game activation with Bossi Sportswear. Additionally, for the first time, Saks will highlight its exclusive merchandise assortment through brand activations at various Saks Fifth Avenue stores across the country, including Atlanta, Chicago, and Houston.
Now through Sunday, Feb. 13, Saks will showcase the exclusive merchandise assortment in a campaign across its digital channels, including shoppable editorial content featuring Jeudy. Saks also partnered with media and entertainment company Complex to highlight the campaign through digital editorial content leading up to Game Day. Complex will produce two feature stories to introduce readers to Saks' exclusive Game Day Capsules and reveal top product picks from Saks buyers.
Saks is stepping up its e-commerce activities as it is also seeing financial growth. The company recently launched a new Wellness Shop on the Saks.com e-commerce site. At the time of the split, the Saks e-commerce business was valued at $2 billion. A planned IPO, which could take place in the first half of 2022, is targeting a valuation of some $6 billion, according to a report from the Wall Street Journal.
The online luxury retailer has also closed on a syndicated $350 million, asset-based five-year revolving credit facility arranged by Bank of America and a $115 million senior secured term Loan arranged by Pathlight Capital LP. The May 2021 financing came as online sales, which took off during the pandemic, continued to boom, particularly in the luxury sector.
"This year, Saks is the ultimate destination for Game Day fashion with an outstanding lineup of exclusives for our men's, women's and kids customers," said Tracy Margolies, chief merchandising officer, Saks. "We are at a moment where the intersection of fashion and sports is stronger than ever before, and we are excited to style our clients for the biggest day in sports with an unparalleled merchandise assortment they can't find anywhere else."
The Saks website and app offer seamless connection to a network of 41 Saks Fifth Avenue stores across North America.