RetailMeNot rewards shoppers for supporting female-run businesses

Dan Berthiaume
Senior Editor, Technology
We shop with her logo

An online discount platform is providing some exclusive offers for International Women’s Day.

RetailMeNot is launching "We Shop With Her," an initiative to encourage shoppers to support female-led and founded brands in celebration of International Women's Day (Sunday, March 8). The savings website and app will provide exclusive cash-back offers for women-owned brands such Tory Burch, Glossier, Outdoor Voices, Kate Spade, and Birchbox.

Through March 8, shoppers can visit the RetailMeNot "We Shop With Her" page to find limited-time savings opportunities in different categories like beauty, fashion, health, and home décor. In addition, Austin, Texas-based RetailMeNot will donate to the Women's Fund at the Austin Community Foundation and the Ann Richards School for Young Women Leaders.

"As a woman in a leadership role at a technology company, it's inspiring to see more and more females dominating top positions in the space,” said Marissa Tarleton, CEO at RetailMeNot. “I believe it is important to offer our support and encouragement to those who have paved and continue to pave the road for future generations. "RetailMeNot is all about helping shoppers save money every day at their favorite retailers, restaurants, and even pharmacies, and if we can offer a convenient way for people to shop, save and support women on International Women's Day, we will."

Other "We Shop With Her" retailers include Athleta, Baggu, Fabletics, Glossier, Houzz, Lily Pulitzer, Loeffler Randall, Nasty Gal, Outdoor Voices, Rent the Runway, Spanx, Tarte Cosmetics The Body Shop, The Honest Company, Third Love, and Wildfang.

Other retailers are also launching special online promotions in conjunction with International Women’s Day and Women’s History Month (which lasts throughout March). Amazon and Diane von Furstenberg (DVF) are launching Amazon x #InCharge, a collaborative, curated online assortment and shopping experience focused on female-owned businesses. DVF is also partnering with Mastercard to promote women’s empowerment with a themed event series and podcast.

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