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Amazon and Diane von Furstenberg celebrate women

An e-tail giant and a luxury fashion brand are curating an online assortment and shopping experience that honor Women’s History Month.

Coinciding with both Women’s History Month in March and International Women’s Day (Sunday, March 8), Amazon and Diane von Furstenberg (DVF) are launching Amazon x #InCharge. Through the new collaborative Amazon x #InCharge site, customers will be able to read the stories of inspiring women business owners, shop their products, and see DVF founder Diane von Furstenberg’s favorite books by female authors.

A few of the female-owned businesses that will be featured include Cora, OBIA Naturals, and PiperWai. The product assortment varies from women’s health ad beauty care items to apparel to personal electronics. The site also features select branded “Women In Charge” products, such as totes, jewelry and T-shirts, from DVF.

In addition, Amazon is offering a curated collection of items from female artisans on its Amazon Handmade microsite for handcrafted items and featuring women-owned startups on its Amazon Launchpad marketplace.

“I am thrilled to work with Amazon to highlight women-led businesses and share their stories with millions of Amazon customers in celebration of International Women’s Day. As part of this first-of-its kind initiative, I’m also excited to launch an exclusive collection of #InCharge merchandise available to Amazon customers during Women’s History Month,” said Diane von Furstenberg.

DVF is also partnering with Mastercard to promote women’s empowerment. The collaboration includes The InCharge Conversations presented by Mastercard, which will include an event series to be held at the DVF New York flagship store throughout the year, as well as the launch of the DVF InCharge podcast on Spotify. The effort will focus on female voices across important topics including entrepreneurship, career, philanthropy, health, family and finances, while also providing networking and mentorship.

Mastercard is also placing Diane von Furstenberg on the Mastercard Women Business Advisory Council, aimed at advancing the mission of women founders across industries with the support, mentorship and insights.

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