Retail branding vet joins David’s Bridal team

David’s Bridal had added a retail veteran to its creative team.

The bridal and special occasion apparel retailer appointed Bryan Dow as VP of global creative and brand marketing, effective April 5. He will lead the brand and creative teams with a strategic focus on accelerating the company's brand presence and creative marketing strategies. 

Dow brings more than 20 years of strategic creative and brand marketing experience to David’s Bridal. He joins the retailer from OshKosh B’gosh, where he has served as senior creative director since 2015, and developed, directed and oversaw the execution of re-igniting the brand's identity across all communication channels. Prior to that, from 2011 to 2015, Dow was creative director, multichannel, at DSW Designer Shoe Warehouse.  

Before DSW, Dow was with Land’s End for 14 years. 

"Bryan is fun and fearless - and will be fantastic leading and reimaging all of our brand strategies,” said Kelly Cook, chief marketing and IT officer,” David’s Bridal. “More importantly, he is a #servantsheart leader and truly believes 'you're either serving the customer or serving someone who is.' He is a leader with the rare combination of creative passions, business acumen, digital prowess, and content innovations.”