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10/07/2019

Report: Specialty fashion retailer knows your face

Dan Berthiaume
Senior Editor, Technology
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Ruti is reportedly boosting in-store sales with facial recognition.

According to Glossy, the California-based specialty fashion retailer started rolling out facial recognition technology across its nine stores during 2018. When a customer enters a store, their face is scanned and photographed, with the image uploaded to Ruti’s CRM system. The system can identify repeat customers within seconds, sending their history, profile, and individually recommended products to sales associates. 

Founder Ruti Zisser would not provide specific metrics, but said facial recognition has significantly increased the retailer’s brick-and-mortar sales.

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