Macy’s is looking to use its physical assets to help with the surge in online shopping.
In a pilot, the department store has closed its store in Dover Mall, Delaware, and will use the building as a fulfillment center during the holiday shopping season, reported delaware online. The store will still facilitate in-store and curbside pickup orders, returns, bill pay and other customer services, while acting primarily as a fulfillment center for online orders, the report said. The test will also play out at Macy’s store in Littleton, Col.
In a statement reported by delaware online, Macy’s said the pilot is in response to an uptick in online orders shipped directly to customers or their nearest store.
Macy's reported a 53% year-over-year increase in digital sales in its most recent quarter, ended Aug.1.