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Regional grocer localizes omnichannel shopping

Hy-Vee Inc. is partnering with Google Cloud to leverage localized information for an enhanced customer experience that transcends channels.

The Midwest grocery chain is utilizing a suite of services powered by Google Cloud to ease the use of its Hy-Vee Aisles Online reserved digital shopping services, integrate its virtual dietitian services, and to enable customers to schedule vaccinations online (including for COVID-19), among other offerings.

Hy-Vee has found that the COVID-19 pandemic has caused more consumers to shop online and create higher demand in its virtual shopping space. Utilizing Google Cloud technology, the retailer is localizing information and features to make it easier for customers to shop online while it provides more personalized service, easier ordering, pickup and delivery, and predictive shopping carts.

In addition, with the recent launch of the Hy-Vee Plus paid membership program, Hy-Vee has been working to provide more perks and benefits to its shoppers, including more personalized coupons, an integrated shopping experience across its app, and better online shopping experience. The company expects the continued integration of Google Cloud functionality will help it launch future innovations.

“The pandemic accelerated many digital initiatives for Hy-Vee as consumers shifted the way they shopped at our stores,” said Aaron Wiese, president, digital growth, and co-COO at Hy-Vee. “Google Cloud is helping us provide a unique and more personalized experience as we work to integrate all our digital platforms and look to further simplify the customer’s interaction with our services – whether that be in our aisles in person or online.”

“Hy-Vee is leading the way in bringing innovative technologies to its customers,” said Jim Anderson, managing director for Google Cloud. “We’re proud to partner with Hy-Vee to streamline processes and power innovative digital experiences. As they look toward the future, our services will help accelerate the grocer’s plans to be the best place to shop.”

Headquartered in West Des Moines, Iowa, Hy-Vee Inc. is an employee-owned corporation operating more than 275 retail stores across eight Midwestern states.

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