Regional grocer gets personal with online shoppers

Dash’s Market is responding to skyrocketing e-commerce growth with highly targeted online merchandising.

The Buffalo-based, four-store grocery retailer offers a personalized in-store customer experience through the use of greeters who greet shoppers by name and take note of their preferences and purchase history. When Dash’s online order volume increased 200% in the wake of the COVID-19 pandemic, the company decided to create a similar customer experience on its e-commerce site.

Leveraging Rosie, an e-commerce solution for independent grocers and wholesalers, Dash’s is able to create online marketing panels to showcase seasonal products and special discounts, as well as personalized product recommendations through the Shop online marketing platform. Shop enables Dash’s to utilize its own high-quality product images and create and update proprietary, targeted promotional text to accompany photos. The platform is built on the Angular codebase, which enables Rosie to produce faster development cycles and iteration of features.

“Shop is exactly what our customers expect from us in terms of a modern, easy-to-use online shopping experience,” said Alexa Dash, director of e-commerce and marketing of Dash's Market. “The marketing panels are an incredible tool for us to showcase our specialties and draw our customers to the products and categories we want to highlight. We couldn’t be more thrilled about the ways Shop will impact our online revenue.”