Wet Seal opens Blink pop-up

Foothill Ranch, Calif. The Wet Seal has opened of Blink, a denim-focused pop-up store, at The Galleria at Tyler in Riverside, Calif. The 1,600-sq.-ft. Blink feature the latest trends in denim, with a small assortment of fashion tops and accessories. It is scheduled to remain open through the holiday selling season.

The temporary shop is outfitted with hot pink/black fixtures and hot pink mannequins. It has a cool, girly vibe.

"The pop-up store concept has long been of interest to us, but we needed the right location to present itself," said Ed Thomas, CEO, The Wet Seal. "Given Wet Seal stores are already a denim destination, we feel Blink provides the perfect opportunity to test an expanded denim assortment in a temporary environment."