Warner Bros. Launches Kids Play Areas in Taubman Centers

Burbank, Calif., Warner Bros. Consumer Products is teaming up with Taubman Centers to launch Looney Tunes-themed, interactive children’s play areas in Taubman shopping centers nationwide. The concept debuted in Northlake Mall, Charlotte, N.C., which opened today.

Taubman plans to roll out the indoor play area to new centers nationwide and to retrofit select existing malls with the format.