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Value-priced cinema takes hold in Midwest

New age luxury cinemas with vibrating Barcaloungers, craft cocktails, and table service are not right for every mall or shopping center.

Quincy Mall in Quincy, Ill., a quiet town on the Mississippi with a couple of colleges and an average household income of around $70,000, has just opened a three-screen theater operated by VIP Cinema that emphasizes value. It replaces a departed AMC cinema.

At the newly opened VIP Quincy 3, movies starting before noon are $4.99 and include a free popcorn. Tickets to all movies are $5.99 from noon to 6 p.m. and $6.99 after that. On Tuesdays, tickets cost only $5 all day.

VIP screens new releases. Currently showing at Quincy 3 are "Ad Astra" with Brad Pitt and "Rambo: Last Blood" with Sylvester Stallone.

“We are thrilled that VIP Cinemas is not only bringing the movie-going experience back to Quincy Mall, they are offering a quality experience with an exceptional value that we know our patrons and the Quincy community will appreciate,” said Quincy Mall property manager Michael Jenkins.

VIP Cinemas have eight locations, all in Illinois and Missouri except for one in Florida.
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