ICSC: Holiday recap

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ICSC: Holiday recap

By Marianne Wilson - 01/09/2018
The average spend on gifts and other holiday-related items was $841.50 this season, compared to $711 last year.

That’s according to the International Council of Shopping Centers’ Post-Holiday Shopping Survey today. This year’s survey found that consumers used a variety of channels for holiday shopping, with 90% making purchases in a physical store, 40% using click and collect and 46% ordering online from retailers with a physical presence and shipping the product home.

Of those who used click and collect, 90% bought additional items once in stores. Sixty-two percent of holiday shoppers ordered from pure play online retailers.

Retailers benefited from the longer season with almost 30% of consumers beginning their shopping in October or earlier and 51% completing their shopping the week before Christmas, according to the survey. Ten percent of those surveyed finished their shopping on Super Saturday, showing the shopping season runs right through the final holiday weekend.

In other findings:

• The most popular gifts this season were similar to last year’s top items. Gift cards led the way (68% compared to 63% in 2016), with apparel/footwear (48% compared to 50%) a close second, and toys and games (37% compared to 44%) rounding out the top three.

• Sixty-six percent of consumers shopped at discount stores followed by 47% who shopped at traditional department stores. The third most frequented store category for the holiday season was supermarkets or wholesale clubs where 34% of respondents made a purchase.

• Shoppers cited the ability to see, touch, browse, and try on items (44%), to take advantage of deals/promotions (36%) and to get items immediately (34%) as the primary reasons for shopping in store.

• Consumers continue to integrate mobile in their in-store shopping experience with 53% using devices to compare prices, 37% checking for inventory/ product availability and 36% looking for discounts or coupons.

“Overall, the 2017 holiday season was a big win for retailers,” said Tom McGee, president and CEO of ICSC. “As we begin 2018, both shopping centers and their tenants need to continue to innovate and deliver the products, experiences and services that consumers expect.”