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RaceTrac deploys smart tracking for fuel pump parts

RaceTrac storefront
RaceTrac is digitally tracking parts for its fuel pumps.

A regional convenience/fuel store operator is keeping digital tabs on parts transported between store locations and distribution centers.

Atlanta-based RaceTrac, operator of the RaceTrac and RaceWay convenience/fuel banners, is digitally tracking reusable totes containing spare parts for fuel pumps using technology from Sensolus.

RaceTrac will use Sensolus software to manage tracking devices attached to totes, obtaining regular, actionable insights into location and movement of spare parts through dashboards. In addition, the solution will send out proactive alerts when anomalies such as low inventory or excessive dwell times occur.

"At RaceTrac we are always in pursuit of improving the guest experience and delivering a frictionless fueling experience at our 590-plus store locations across the Southeast and neighboring states," said Daniel Vasseur, executive director of supply chain merchandise at RaceTrac. "Having properly functioning fuel pumps is essential to our 24/7 business. The partnership with Sensolus provides us a high-tech solution to tracking the critical fuel pump parts needed to run our stores efficiently and deliver the highest customer service to our guests."

In other efforts to enhance its supply chain management capabilities, in 2024 RaceTrac implemented Blue Yonder warehouse management, transportation modeling and labor management solutions to support future company expansion.

[READ MORERaceTrac transforms supply chain to support growth]

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RaceTrac fuel pumps

As a result, the company can automate supply chain execution processes, synchronize warehouse execution, and optimize labor retention. RaceTrac can also enhance the balance between carriers and private fleet, determine the appropriate size and deployment of private fleet, optimize fleet routing, and enable continuous optimization while extending its transportation network.

"It's an honor to help enable RaceTrac's 'relentless' efforts to digitize and deliver efficiencies, for the ultimate benefit of their customers,” said Sensolus GM Steve Logue. "Sensolus's end-to-end tracking solution – software, hardware, connectivity – aligns with their need to bring visibility and control into their assets in transit and in the field."

Headquartered in Atlanta and founded in 1934, family-owned RaceTrac is one of the largest privately held companies in the United States, operating more than 800 retail locations under the RaceTrac and RaceWay brands that offer fuel and a selection of food and beverage products. 

RaceTrac employs more than 10,000 workers across RaceTrac, RaceWay and affiliated companies Metroplex Energy, Energy Dispatch and Gulf Oil.

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