QVC, HSN launch on another smart TV platform
The QVC and HSN streaming services are expanding to another new platform.
Multiplatform video commerce provider Quarate Retail Inc. is launching its interactive streaming shopping service for its QVC and HSN banners on Vizio Smart TVs. This follows the September 2022 rollout of the two video commerce retailers on Samsung Smart TVs, among other smart TV platforms.
As a result, Vizio users have access to QVC and HSN's video commerce offering, with live, on-demand and streaming-only content together in one shoppable app. It is currently the first and only livestream shopping app on VIZIO that allows customers to complete purchases within the app, while combining multiple channels of live content with video on demand.
The QVC+ and HSN+ streaming experience combines QVC and HSN's five linear broadcast channels – QVC, QVC2, QVC3, HSN and HSN2, offering more than 50 hours a day of live video commerce content – with three digital-only linear channels (In the Kitchen, Fashion Finds and Outdoor Escape) and approximately 200 original, streaming-only show episodes.
To help Vizio users gain access to the QVC+ and HSN+ streaming app more easily, the app will have featured placement on the home page for the first three months following the launch.
QVC and HSN branch into new streaming platforms
This new partnership aligns with Qurate Retail’s Project Athens transformation strategy, announced in June 2022, to optimize its brand portfolio. June 2022, Qurate Retail also launched a web version of its interactive streaming shopping service for its QVC and HSN banners. Beyond its Samsung Smart TV partnership, the company has recently launched QVC as the first livestream shopping channel on FuboTV, and also offers its QVC and HSN linear channels on the Redbox Free Live TV streaming app.
"QVC+ and HSN+ brings our most comprehensive livestream shopping experience to Vizio Smart TV users," said David Apostolico, senior VP, platform strategy, development & distribution, v-commerce ventures at Qurate Retail GroupS "We already have many fans enjoying QVC and HSN on Vizio WatchFree+. Now, Vizio users can access our live, on-demand and streaming-only content all together in one place, making it even easier to discover and shop the products they love."
"We believe that shopping is an integral part of our daily lives, and we are committed to bringing convenience and innovation to Vizio Smart TVs," said Chris Tanquary, senior director of business development at Vizio. "With the addition of the QVC+ and HSN+ shopping app, Vizio users will have seamless access to a world of curated products and shopping experiences in both live and on-demand formats."
The QVC+ and HSN+ streaming experience is available to more than 100 million internet-connected homes across the U.S. QVC and HSN reach more than 200 million homes globally via 14 linear TV channels, which are available on cable/satellite TV, free over-the-air TV, and digital livestreaming TV. QVC and HSN also reach millions of homes via websites, mobile apps, and social pages.