Qdoba migrates rewards program to intelligent platform

A Mexican fast-casual chain is consolidating customer data for an improved experience.

Qdoba Mexican Eats is launching its rewards program on the Paytronix CRM platform in an effort to better understand customer behavior and build more individually tailored offers. In addition, by migrating its rewards program to the Paytronix platform, Qdoba has been able to unify loyalty data with a new branded mobile app and an online ordering service based on Olo software.
 
Qdoba is taking a “mobile-first” approach to customer engagement with its new branded app, which enables customers to order online and manage their individual rewards. Customers engage with Qdoba more frequently via mobile than any other digital channel. The retailer also intends for its new mobile app to help streamline its consistently busy lunch and dinner business and create added convenience across other dayparts.
  
Qdoba has also subscribed to the Paytronix Data Insights service, which provides big data processing and analytics. Working with the Paytronix Data Insights team, the retailer will be analyzing transactional data in order to better know customers and begin to develop one-to-one marketing strategies that deliver content and offers that are relevant to the individual consumer. In addition to identifying and communicating with its individual customers, Qdoba also aims to gain a deeper understanding of its catering customers.

“Paytronix helps Qdoba make it easier for guests to engage with our brand while providing the insights that will help us better understand our guests, which enables us to create relevant offers and increase their visit frequency,” said Jill Adams, VP of marketing, Qdoba Mexican Eats. “Paytronix is the perfect platform to help improve the Qdoba rewards program and to help us scale the program over time.”

Qdoba operates more than 730 restaurants located across the U.S. and in Canada.