Psycho Bunny accelerating store expansion

Psycho Bunny is expanding nationwide to properties operated by Simon. 

The cult-favorite menswear brand, whose logo is an irreverent bunny and crossbones, and Simon announced 11 additional store openings nationwide by the end 2021. The openings will bring Psycho Bunny’s brick-and-mortar presence to a total of 29 locations.

The new stores will open at Roosevelt Field, King of Prussia, Town Center at Boca Raton, SouthPark, Dadeland Mall, Brickell City Centre, Sawgrass Mills, The Galleria, San Marcos Premium Outlets and Desert Hills Premium Outlet.

“Psycho Bunny is thrilled to see such tremendous retail growth, and particularly proud to open so many stores in Simon’s world-class retail destinations,” said Kenny Minzberg, COO of Psycho Bunny. “Our unique take on menswear has earned us a very loyal customer base, and we are grateful and excited to drive continued growth throughout 2021 and beyond.”

The new Psycho Bunny stores include the integration of a new, 270-degree brand portal, offering an immersive digital dive into the Psycho Bunny universe. Working with local artists in each market, the content shown on the portal will showcase an artistic expression of each city through the Psycho Bunny lens. Aedifica is the company's strategic partner spearheading the design and deployment of the new retail stores.

Each store will carry the brand’s full assortment, which includes t-shirts, polos, outerwear and accessories. Psycho Bunny is known for its classic styles that stand out with an unconventional logo, unexpected detailing, vivid pops of color and craftsmanship. Each piece is created with an emphasis on quality, and has details such as mother of pearl buttons, exclusive pique fabrics and taped seams.

“We are pleased to bring the Psycho Bunny brand to millions of new and existing customers throughout the country with the addition of these 11 stores in our portfolio”, said Zach Beloff, national director of business development, Simon. “Our customers demand newness, and our leasing team works hard to bring unique brands to our properties every day.”