PriceSmart begins enterprise refresh at POS

Dan Berthiaume
Senior Editor, Technology
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PriceSmart is upgrading its whole enterprise (Photo: Business Wire).

PriceSmart is enhancing its customer experience via an infrastructure update.

The membership warehouse club operator is adopting the Toshiba Global Commerce Solutions Elera Commerce platform in an effort to transform its front-end customer experience. PriceSmart will begin rolling out the Elera platform by replacing its current legacy POS system with Elera technology.

Supported by its premier business partner Rhiscom, Toshiba will provide services and update the retailer's hardware and operating systems as part of a comprehensive end-to-end solutions refresh. In addition, Toshiba partner GBM will install the vendor’s TCxSky operating system on PriceSmart’s new hardware.

PriceSmart also plans to leverage the self-enablement feature of Elera, which enables it to incorporate new functionality and offerings in a self-directed, agile manner.

"We've selected the Elera platform to extend our comprehensive scope of services and offerings to our members," said Juan Ignacio Biehl, executive VP, digital experience and CTO at PriceSmart. "It was also important for our team to establish and learn the backend of the POS software solution together to determine specific capabilities for our retail needs."

[Read More: PriceSmart CEO leaving; interim replacement named]

"We are honored and humbled that PriceSmart selected Toshiba as its transformation partner to harness the power of our platform to re-imagine their retail environment and create a greater connection with members," said Bill Campbell, senior VP head of global sales at Toshiba Global Commerce Solutions. "From the start, transparency and open communication regarding the overall objective of the project, its timelines, and implementation approach were key factors to establishing this relationship."

San Diego-based PriceSmart owns and operates U.S.-style membership shopping warehouse clubs in Latin America and the Caribbean. The company operates 50 warehouse clubs in 12 countries and one U.S. territory - nine in Colombia; eight in Costa Rica; seven in Panama; five in the Dominican Republic and Guatemala, four in Trinidad; three in Honduras; two each in El Salvador, Nicaragua, and Jamaica; and one each in Aruba, Barbados and the United States Virgin Islands. In addition, the company plans to open a warehouse club in San Miguel, El Salvador in the spring of 2023 and a warehouse club in Medellín, Colombia in the summer of 2023. Once these two new clubs are open, Price Smart will operate 52 warehouse clubs.

Weis Markets unifies e-commerce platform with stores

Mid-Atlantic grocer Weis Markets is also adopting the Toshiba Elera commerce platform. The retailer intends to create a unified customer experience across its e-commerce site, brick-and-mortar stores and mobile commerce.

According to Weis, it selected the Elera platform because the technology will facilitate the unifying of its overall shopping experience with e-commerce integrations, loyalty, promotions, and various in-store touchpoints. All of these enterprise touchpoints also tie seamlessly to the company's existing POS hardware infrastructure, without disruption.