Poshmark is enabling visual search via smartphone.
An online fashion resale marketplace is allowing shoppers to find items using a smartphone photo.
Poshmark is introducing Posh Lens, a new visual search feature. Here's how Posh Lens works:
From the app, customers tap the Posh Lens icon in the search bar from their feed or the shop tab. They can also navigate to Posh Lens via the app’s sell tab.
Customers then take or upload a photo from their phone to find a similar item. They do not need to describe or know the exact name of the product, brand or style. Shoppers are advised to provide an image that is clear, centered inside the frame, and taken against a simple background.
Users then browse the search results to shop available listings. They can find the specific item they are looking for, or discover something similar.
Posh Lens is currently available for select product categories on Poshmark, including women's and men's apparel, shoes, and bags, populating results that match or closely match the searched image. The feature leverages visual search technology and artificial intelligence (AI)-based capabilities developed by Poshmark’s parent company, Korean Internet organization Naver.
Posh Lens is the first feature developed since Naver completed its $1.2 billion purchase of Poshmark in January 2023, and is the first smart lens image recognition and image-based search tool available on Poshmark. The feature is now available for all mobile app users on iOS and Android in the U.S.
Poshmark unveils livestream selling
In April 2023, Poshmark rolled out Posh Shows, a livestream shopping solution designed for fashion resale, in the U.S. and Canada, Offering a simple user interface and a proprietary suite of selling tools, Posh Shows is designed to enable any Poshmark customer to quickly get started and make sales, regardless of how many items they are selling or number of followers.
"The launch of Posh Lens is just the beginning of how we are working with Naver to deliver new innovation to the Poshmark community," said Manish Chandra, founder and CEO of Poshmark. "Our sellers have curated an extensive and unique catalog of merchandise, and Posh Lens offers shoppers the ability to turn their inspiration into reality and track down special pieces with a single photo.
We're also thrilled to bring Posh Lens to our community on the heels of introducing live shopping through Posh Shows – these innovations are giving consumers exciting new ways to search, shop and find style inspiration on Poshmark.”
Since its founding in 2011, Poshmark has grown its marketplace community to over 100 million users and has generated over $8 billion in gross merchandise value (GMV) .