Pop superstar Rihanna resigns as CEO of lingerie brand Savage X Fenty — replaced by …
An experienced retailer has taken the helm of the billion-dollar inclusive lingerie brand, Savage X Fenty.
Hilary Super has succeeded Rihanna as CEO of the brand. She has also joined the company’s board.
Super previously served as global CEO of Anthropologie Group. Before that, she acted as global president at the company. Super also held various leadership positions at Guess, American Eagle Outfitters and Gap Inc.
Rihanna founded the brand five years ago as an online-only site with size-inclusive lingerie, sleepwear and loungewear. She will remain active in the brand, which has expanded into activewear, as executive chair.
Savage X Fenty is co-owned by Rihanna and investors, including LVMH.
The company made the move into brick-and-mortar in January 2022, at Fashion Show in Las Vegas. It was followed by additional locations that include Houston Galleria, Houston, Tex.; Culver City Mall, Culver City, Calif.; King of Prussia, King of Prussia, Pa.; Roosevelt Field Mall, Garden City, N.Y.; and Fashion Centre at Pentagon City, Arlington, Va.
"It's been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years," Rihanna said in a statement to Vogue Business, which first broke the news. "This is just the beginning for us, and we're going to continue to expand in ways that always connect with the consumer. I'm so grateful and excited to welcome Hillary Super as our new CEO — she is a strong leader and is focused on taking the business to an even higher level."
The brand is known for its edgy stylings, size and race inclusivity, body-positive marketing and affordable prices. The brand is big on social media, where its ads feature unretouched images and models of all sizes, ethnicities and gender identities.
In January 2022, Savage X Fenty secured $125 million in a round of funding led by investment firm Neuberger Berman. That’s on top of the $115 million in Series B funding the brand received in early 2021.