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03/30/2021

Pizza Hut creates fast lane for digital orders

Dan Berthiaume
Senior Editor, Technology
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Pizza Hut Launches The Hut Lane

A leading pizza retailer is serving a dedicated digital order pick-up window at over 1,500 locations across the country.

Pizza Hut, which was the first national pizza chain to offer contactless curbside pickup at the outset of COVID-19 in March 2020, is now introducing “The Hut Lane.” Accessible via the Pizza Hut mobile app and website, and also available for phone orders, The Hut Lane enables customers to pull up to the dedicated window, grab their order and go. 

If The Hut Lane is not available at a customer’s local Pizza Hut, the app will automatically offer contactless curbside pickup so they can still stay in their car to pick up their order. According to Pizza Hut, The Hut Lane is part of a long-term strategy to modernize through digital ordering and improved customer experiences. 

Quick-service restaurants have been focusing on innovation at the drive-thru window as the pandemic continues and customers seek safe, convenient ways to pick up their orders. Fellow Yum! Brands banner Taco Bell is debuting a new priority pick-up lane with rapid service for customers who order via mobile app, while Chipotle and McDonald’s are piloting digitally-focused store concepts with expedited drive-thru options.

The company expects many of its franchise owners will look to utilize this feature. Pizza Hut is continuing to develop plans for additional Hut Lane in-store branding elements and will look to roll them out in the near future.

"We are giving our customers a variety of options to optimize their pizza-eating experience as we build on our business momentum," said Nicolas Burquier, chief customer & operations officer, Pizza Hut. "Not only do we offer industry-leading, innovative menu items that are only available at Pizza Hut, we also offer several digital-first pick-up options for our customers, and The Hut Lane is a great example of that."

Pizza Hut, a subsidiary of Yum! Brands, Inc., has more restaurant locations in the world than any other pizza company -- nearly 18,000 stores in more than 100 countries.