Petco makes smart merchandising a pet project

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Petco makes smart merchandising a pet project

By Dan Berthiaume - 12/17/2019
Petco storefront

A leading specialty pet products retailer is hyperlocalizing its store experience.

Petco is deploying the artificial intelligence (AI)-powered Optumera merchandise optimization suite from global IT services firm Tata Consultancy Services (TCS). Leverating Optumera and the TCS Business 4.0 thought leadership framework, the Petco merchandising team intends hyperlocalize and optimize store products and space strategies in an integrated way, with greater speed and precision in decision-making. 

Petco seeks to differentiate itself in the market and gain competitive advantage, while delivering an improved end-to-end customer experience that includes digital as well as brick-and-mortar interactions. The retailer plans to localize and right-size store spaces, curate shopper-centric omnichannel experiences, anticipate competitor pricing strategies in real time, and enable optimal price recommendations.

“Petco is re-imagining our merchandising strategy leveraging TCS Optumera, to support a seamless omnichannel shopping experience for our customers," said Mike Nuzzo, COO, Petco. "Optumera is expertly designed to help enhance the speed of critical merchandising decisions, like floor space and assortment mix, to improve the overall customer experience."