A leading pet retailer is boosting its analytical capabilities across channels.
Pet Supplies Plus is partnering with Nielsen Global Connect in a long-term analytic relationship. Under this agreement, Nielsen Global Connect will be the exclusive analytic collaborator with access to Pet Supplies Plus's in-store, e-commerce and key account data.
Nielsen Global Connect will gain measurement into over 500 Pet Supplies Plus stores. Through the data, Pet Supplies Plus seeks to gain an enhanced understanding of today's pet consumer landscape to support its next decade of growth.
"Understanding our consumer is a top priority as we navigate today's quick-moving and evolving omnichannel landscape," said Derek Panfil, chief merchandise and marketing officer at Pet Supplies Plus. "Nielsen Global Connect is the most prominent source of data within the U.S. pet market and as we grow our presence both instore and online, we look to Nielsen's strength in omnichannel measurement to inform our daily data-driven decisions."
"The U.S. pet retail channel continues to thrive and winning pet retailers like Pet Supplies Plus are leaning heavily into data and analytics to stay one step ahead," said Raha Alavi, senior VP of Retail Services at Nielsen Global Connect. "As we shape a smarter market for the pet industry at large, we are proud to welcome Pet Supplies Plus to the Nielsen Global Connect measurement universe."
In 2019, Nielsen Global Connect launched Nielsen Total U.S. Pet Retail, which offers a combined and inclusive view into more than 10,000 pet stores, including specialty, non-specialty, regional chains, independent stores, military commissary, grocery, and mass-market stores across the U.S.