Perfect Moment to open its first retail store in New York City
Perfect Moment Ltd., the luxury women's skiwear and lifestyle brand, is entering the world of brick-and-mortar.
The brand will open its first physical store in October, in Manhattan’s SoHo neighborhood. The seasonal shop will be open throughout the upcoming winter ski and holiday shopping season from October through April.
Perfect Moment said its entrance into physical retail follows record e-commerce growth during the past year, adding that its seasonal presence will provide an opportunity to explore the potential for more permanent retail locations.
"Our SoHo store marks a pivotal transition for Perfect Moment, enabling us for the first time to engage directly with our New York community,” said Perfect Moment’s co-founder and creative director Jane Gottschalk.
The interior design for the new store “embodies the brand’s signature style of a seamless blend of fashion and function," according to the company. Cool-toned metallic surfaces will evoke a wintery feel. The brand’s signature bright red will accent the design, with key furniture pieces curved and lacquered in a shade of deep burgundy. The fitting rooms are designed to enhance the shopping experiencee, with large, AI-generated backdrops of alpine ski resorts.
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“The store will embody our commitment to innovation, blending our iconic heritage with forward-thinking style to create an experience that resonates with the local community,” added Gottschalk, who co-founded Perfect Moment in 1984. “For the store opening in October, we will celebrate the vibrant energy of New York City as we bring our autumn/winter 2024 collection to life.”
Perfect Moment’s products are available globally online and via key retailers, including MyTheresa, Net-a-Porter, Harrods, Selfridges, Saks, Bergdorf Goodman and Neiman Marcus.
