Mango debuts at Hudson Yards; expects to open 15 more U.S. stores by yearend
Mango has opened its third location in New York City.
The Barcelona-based fashion brand has opened a store at Hudson Yards. The new outpost is dedicated to Mango’s women’s collection and features the brand’s Mediterranean-inspired store concept, New Med. The format conceives the Mango store as a “Mediterranean home" with different rooms featuring warm tones and neutral colors. Natural materials enhance the atmosphere.
The opening at Hudson Yards gives Mango a total of 25 stores in the United States. The retailer aims to open 15 additional U.S. locations by the end of 2024. Mango is aiming to make the U.S one of its top three markets globally, with brick-and-mortar at the heart of the strategy.
“In our quest of knitting a network of stores in New York and after the success of our flagship store on Fifth Avenue and our store in Soho, we are thrilled to be opening in Hudson Yards, said Daniel López director of expansion and franchises, Mango. “New York is a key market for Mango, and this is one of many exciting store openings we have planned for the U.S. in 2024. We look forward to continuing to differentiate ourselves through our unique design proposal and focus on quality as we execute on our U.S. expansion plan.”
Mango began its current U.S. expansion plan in 2022, with the opening of a flagship on Fifth Avenue in New York City. It then focused on increasing its presence in Florida, with the opening of two stores in Miami and one in Orlando.
In 2023, Mango expanded on the West Coast and in the South, opening stores in Texas, Georgia and California. This year, Mango expanded its presence in California, and also launched in Pennsylvania with a store at the King of Prussia shopping center in King of Prussia, Pa.
[READ MORE: Mango in more U.S. expansion — here's where]
In April, Mango strengthened its presence in the U.S. with the launch of its omnichannel loyalty program, dubbed “Mango likes you," which is designed to create closer ties with its customers through experiences related to the brand’s values: sustainability, culture and community.
The program allows customers to accumulate “Likes” (points) by identifying themselves when purchasing, recycling garments in Mango stores through the Recycling Box, downloading the Mango app or checking-in with the app at any Mango store, among other options.
Points can be redeemed for benefits such as discounts on future purchases, exclusive experiences, exclusive pre-access to new collections and more. Created in 2019, the program has more than 32 million members and is available in 16 countries.