Past Amazon Prime Day shoppers gear up for 2023 event
New data shows that previous participation in Amazon Prime Day is a good predictor of a consumer’s shopping plans for 2023.
According to a new survey of 850 nationally representative U.S. consumers who are past Prime Day-shoppers conducted by Suzy for online deals and coupons platform Slickdeals, 61% of respondents plan to shop the upcoming 2023 Amazon Prime Day sale (July 11-12). Thirty-five percent will consider shopping if they find a good deal, and only 5% state that they don't plan to shop during the event this year.
[Read more: Amazon Prime Day kicks off July 11 – with a new feature]
The survey also found that 55% of respondents plan to spend the same amount as last year and 23% expect to spend more. The top four categories in which surveyed consumers plan to buy are the same as in 2022, including clothing, shoes & other apparel (63%), electronics (52%), essentials such as toilet paper (42%) and Amazon Basics products (42%). Hobby, leisure & travel products (40%) replaced food/pantry as the fifth-place pick.
Inflation concerns lessened slightly for respondents from 2022, with 45% stating it could have an impact on their shopping this Prime Day as opposed to 50% who stated it was a concern in 2022.
Respondents also revealed the following factors as most likely to have an impact on whether they shop Prime Day sales this year. If there is a sale on items they need (71%), having a Prime membership (53%), shipping & delivery time (43%) and recession-fears (32%).
Prime Day 2022 breaks records with almost $12 billion in sales
Prime Day has become a big business event. According to Adobe Digital Economy Index data, total U.S. online spend across retailers during Prime Day 2022 reached an all-time high of $11.9 billion (including $6 billion on day one and $5.9 billion on day two), representing 8.5% growth compared to $11 billion in Prime Day total online revenue in 2021.
Looking ahead to this year’s event, nearly all (95%) respondents are likely to browse or buy something during Prime Day 2023, according to an Amazon-focused poll of 1,000 U.S. consumers by omnichannel marketing platform Skai.