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Amazon Prime Day kicks off July 11 – with a new feature

Amazon Prime Day 2023
Amazon Prime Day 2023 kicks off July 11.

The dates have been set for the annual Amazon Prime Day omnichannel sales extravaganza.

Amazon will hold the 2023 edition of its Prime Day event from 3 a.m. EDT Tuesday, July 11 through Wednesday, July 12. Prime members will get exclusive access to what the e-tailer says will be the lowest prices so far this year on select products from a variety of brands.

New deals will drop every 30 minutes during select periods throughout the event, with deep discounts on select brand name items. And for the first time, Amazon is offering invite-only deals to Prime members during Prime Day.

Through the new invite-only deals program, Prime members can request an invitation to score exclusive discounts on select items that are expected to sell out, including 75% off Amazon Fire TV 43” Omni Series. Members who are selected will be notified during Prime Day with instructions on how to purchase the item at the exclusive deal price.

Amazon also says that U.S. Prime members will have access to more deals on small business products than ever before.

Starting early

Amazon is offering a number of opportunities for Prime members to start receiving access to Prime Day discounts before the event officially kicks off:

Early access to deals is currently available on select Amazon devices and products, as well as on certain products from small businesses, including Black-owned, women-owned, and military family-owned organizations.

From June 21 through Prime Day, U.S. Prime members can shop deals directly with brands like Briogeo Hair Care, Anker, Wyze, and Pickleball Central, using Buy with Prime, an offering that enables U.S.-based Prime members to directly shop online stores on the e-tailer’s third-party marketplace.

Amazon is also offering early savings on Prime Video rentals and subscriptions, Amazon Music streaming, celebrity and influencer picks, and select Amazon devices. In addition, from June 29 through July 26, Prime members can get a $200 Amazon gift card instantly upon approval for Prime Visa.

Prime Day will kick off on Tuesday, July 11 in Australia, Austria, Belgium, Brazil, Canada, China, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK. Prime members in India will be able to shop on Prime Day later this summer.

“Prime Day is all about making our Prime members feel like a big deal, with deep savings and access to some of the best offers from brands they love," said Jamil Ghani, vice president of Amazon Prime. "With invite-only deals, we’re adding more value to the Prime experience and have made it easier for our Prime members to access exclusive doorbuster deals at incredible prices without waiting in line.”

Prime Day 2022 breaks records with almost $12 billion in sales

Prime Day has become a big business event. According to Adobe Digital Economy Index data, total U.S. online spend across retailers during Prime Day 2022 reached an all-time high of $11.9 billion (including $6 billion on day one and $5.9 billion on day two), representing 8.5%growth compared to $11 billion in PrimeDay total online revenue in 2021.

Looking ahead to this year’s event, nearly all (95%) respondents are likely to browse or buy something during Prime Day 2023, according to an Amazon-focused poll of 1,000 U.S. consumers by omnichannel marketing platform Skai. 

In the U.S., anyone can join Prime for $14.99 per month or $139 per year, or start a free 30-day trial if eligible at Free trial members will be eligible to participate in Prime Day.

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