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09/27/2021

Party City to open pop-up balloon experience in New York City

Marianne Wilson
Editor-in-Chief
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Halloween City
Party City’s Halloween plans include a themed pop-up in New York City.

Party City is celebrating Halloween in a big way in the Big Apple.

The party supplies retailer will open “Boo-Loon Land,” described as a “first-of-its-kind” immersive pop-up balloon installation, at 475 Fifth Avenue in New York City. The three-day, Halloween-themed experience will be open from Friday, Oct. 15 through Sunday, Oct. 17.

The multi-room, walk-through experience will feature balloon installations in six Halloween-inspired rooms, including fall harvest; black & bones; iridescent glam; Halloween friends. Party City said the installations will include creations from some of most influential balloon artists around the country.

Guests will have the opportunity to trick-or-treat on-site, learn how to design a balloon garland from Party City experts, shop exclusive Boo-Loon Land product and connect live with Party City's “celebration specialists for expert tips and tricks to plan their own ultimate Halloween bash. 

"We're admittedly Halloween obsessed at Party City and are always innovating new ways for our customers to celebrate alongside us," said Julie Roehm, chief marketing & experience officer at Party City. “Boo-Loon land is a totally immersive way to celebrate Halloween and engage with us and we can't wait to kick it off."

Party City operates more than 800 company-owned and franchise stores throughout North America. In August, it announced plans to open 80 to 100 seasonal Halloween stores this year.

In addition to the New York pop-up, Party City has partnered with arts, culture, and entertainment venues across the country to create more Halloween-themed experiences. These include larger-than-life installations such as a 50-plus foot-long spider at the American Dream mega-center in East Rutherford, N.J., a series of themed installations at Brooklyn’s Children Museum and the Discovery Children’s Museum in Las Vegas, and special photo opportunities at Cinemark, Main Event in Dallas/Ft. Worth and more.

"We recently conducted a survey of decision-making moms and found that 80% consider Halloween a full season versus just a single day to celebrate, and we couldn't agree more,” said Roehm.

[Read More: Party City in hiring blitz for Halloween]

Visitors can register for complimentary tickets for Party City’s New York pop-up event at https://partycity.brushfire.com/boo-loonland/514863.