Paris Saint-Germain store debuts at Forum Shops at Caesar's in Las Vegas
Lids is continuing its partnership with a premier French league football club.
Paris Saint-Germain (PSG) has unveiled a new store in Las Vegas, which will be managed by Lids. As part of the football club's long-term partnership with Lids and Fanatics, Lids oversees the operations for PSG store locations to create a one-of-a-kind and consistent retail experience worldwide for sports fanatics and fashion mavens alike.
Following the successful opening of the Fanatics and Lids-operated PSG debut permanent store in Los Angeles in 2021, flagship opening in New York and European stores 2022, and Miami in earlier this year, the new Vegas store will be located at Forum Shops at Caesar's. The new 1,851-sq.-ft. outpost also expands Lids' footprint in Las Vegas, where the brand opened a flagship last October.
The Vegas store will feature team jerseys, headwear, accessories, one-of-a-kind collaborations, fashion collections, and more. It will also include customization stations, a signature feature available in most Lids retail stores, where consumers can customize their products on-site.
"As we continue to broaden our brick-and-mortar footprint this new location speaks to the incredible partnership that we've been able to forge with PSG," said Bob Durda, president at Lids. "We look forward to continuing to offer an unparalleled shopping experience in Las Vegas as local fans and visitors will have access to iconic merchandise right at their fingertips. Las Vegas is known for being a city with avid sports enthusiasts who will undoubtedly enjoy visiting this new store."
"The opening of a new Paris Saint-Germain store in Las Vegas reflects the club's massive potential for development in the USA, where we are boosting our presence," added Fabien Allègre, Paris Saint-Germain Chief Brand Officer. "This is our way of responding to the growing passion of the US public, whose love for our products grows a little more with every passing season."
Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the North America, Europe and Australia through over 2,000 retail locations.