Pandora, Barnes & Noble, expanded Dillard's to open at Longview Mall
New tenants are set to arrive at one of Trademark Property Company’s Texas malls.
Forthcoming retailers at Longview Mall, the 646,000-sq.-ft. enclosed shopping center in Longview, Texas, include Pandora, Barnes & Noble, and a Dillard’s Men's Store, expanding Dillard’s current footprint at the property. Pandora is expected to open this fall, while Dillard’s Men's Store and Barnes & Noble will open in spring 2027.
The tenant updates follow Trademark’s 2025 acquisition of the property in partnership with Dillard’s, marking the first joint retail acquisition for the two companies, with Trademark leading operations and leasing. Longview Mall first opened its doors in 1978.
In addition to new tenants, Trademark announced new renovations at the property, including parking lot repairs, upgraded exterior lighting, fresh exterior paint, enhanced landscaping, replacement of skylight tinting and upgrades to the specialty leasing retail merchandising unit. Additional enhancements planned include a new children’s play area, interior painting and updated seating throughout common areas.
“With new retailers opening this year and additional improvements underway, we’re continuing to build meaningful momentum at Longview Mall,” said Terry Montesi, CEO at Trademark. “These investments are part of a broader strategy to enhance the experience, strengthen the tenant mix, and ensure the property continues to serve as a relevant, high-performing community destination for years to come.”
Longview Mall’s roster of tenants includes Dillard’s, Dick’s Sporting Goods, JCPenney, HomeGoods, Bath & Body Works, Foot Locker, H&M, Kay Jewelers, Auntie Anne’s and Chick-fil-A. Trademark says the mall welcomes over 3.7 million visitors a year, and is the only enclosed regional mall within a 45-mile radius.
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“These new leases demonstrate the strength of our leasing strategy at Longview as we work to evolve the tenant roster,” said Daniel Goldware, senior VP of leasing at Trademark. “We’re in active conversations with several retailers who view Longview Mall as a highly visible, well-established retail environment that will support their growth. We’re excited to reveal details about more retailers and restaurants to come in the months ahead.”
Fort Worth, Texas-based Trademark has invested in, developed or redeveloped 24 million square feet of mixed-use, multifamily and retail assets worth $5 billion.
