Mattress Firm Hires Media Director

Mattress Firm, one of the nation’s leading specialty-mattress retailers, announced that Dan Palmisano has been hired to the position of media director.

He is responsible for establishing goals, objectives and strategies for media buying and managing the company’s media agency.

Palmisano has more than 15 years of media planning and buying experience. He has previously worked as associate media director for Rhea & Kaiser Marketing Communications, and held positions at Young & Rubicam; W. B Doner and Company; Kelly, Scott & Madison; Lincoln Mercury and Pfizer.