OPERATIONS / SUPPLY CHAIN

Bentonville, Ark. -- Wal-Mart Stores Inc. announced Monday that it has launched a new TV and digital ad campaign designed to demonstrate what the retailer describes as “The Real Walmart.”

The campaign also includes a dedicated website – therealwalmart.com – demonstrating how consumers rely on Walmart to save money, on the company’s career opportunities, and detailing how it creates efficiencies and works directly with manufacturers to help deliver low prices.

New York -- The Jones Group Inc. said Monday that it has nominated James Mitarotonda, chairman and CEO of Barington Capital Group, to its board of directors, expanding the board to 11 members.

Barington has about a 2.3% stake in Jones Group.

Washington, D.C. -- The retail industry, the nation’s largest private sector employer, added 29,000 jobs in April, indicating that retailers are seeing signs of an improving economy, and as a result, added to their payrolls heading into the summer, according to the National Retail Federation.

Still, the NRF sounded a cautious note.

New York -- Employees show increased levels of anxiety about their income, benefits and security, according to a new poll from Harris Interactive. Aggregated concern about these three issues rose from 56% in March to 57% in April.

New York -- The world’s largest retailers have been scaling back their global expansion activities, particularly in Asia, and turning their attention inward by integrating operations and strengthening their store, Internet and mobile sales channels, according to a new report by Accenture.
    

Brussels, Belgium -- Global supermarket operator Delhaize Group, whose U.S. divisions include Food Lion and Hannaford Bros., has named Maura Smith as executive VP, general counsel and general secretary. Smith formerly served as executive VP of government affairs, general counsel and secretary of PepsiCo and has 30 years of corporate legal experience.

Smith will report to CEO Pierre-Olivier Beckers and is succeeding Michael Wallers, who is entering a planned retirement.

Seattle -- Starbucks Coffee Co. is shaking up its senior management team with five promotions and two new appointments. John Culver, head of the China-Asia Pacific region with more than 10 years of Starbucks experience, is being promoted to group president, China and Asia Pacific (CAP), channel development and emerging brands. Jeff Hansberry, a three-year Starbucks veteran who has worked on the channel development and emerging brands team, is being promoted to president of China and Asia Pacific and will report to Culver.